Browse by Aston Author

2024

Tran, Hai Anh, Farrell, Andrew, Evanschitzky, Heiner, Nguyen, Bach and Ackfeldt, Anna-Lena (2024). Using Affective Content to Promote High-Involvement Services on Social Media. Journal of Business Research, 179 ,

2018

Glanfield, Keith, Ackfeldt, Anna-Lena and Melewar, T.C. (2018). Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets. Journal of General Management, 43 (2), pp. 63-69.

2016

Malhotra, Neeru and Ackfeldt, Anna-Lena (2016). Internal communication and prosocial service behaviors of front-line employees:investigating mediating mechanisms. Journal of Business Research, 69 (10), pp. 4132-4139.

2014

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Reynolds, Kristy E. and Arnold, Marc J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31 (3), pp. 335-338.

2006

Ackfeldt, Anna-Lena (2006). An investigation into the antecedents of prosocial service behaviours : a travel service context. PHD thesis, Aston University.