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Number of items: 35.

Article

Glanfield, Keith; Saunders, John; Evanschitzky, Heiner and Rudd, John M. (2017). Corporate identity at the stakeholder group level. International Studies of Management and Organization, 47 (2), pp. 135-158.

Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; Rudd, John and Marck, Michael (2016). Securing business-to-business relationships:the impact of switching costs. Industrial Marketing Management, 52 , pp. 82-90.

Gupta, Soumitra; Rudd, John and Lee, Nick (2014). Business sustainability through successful integration of marketing and operations. Industrial Marketing Management, 43 (1), pp. 3-5.

Shepherd, Neil G. and Rudd, John M. (2014). The influence of context on the strategic decision-making process:a review of the literature. International Journal of Management Reviews, 16 (3), pp. 340-364.

Gilliland, David and Rudd, John (2013). Control of electronic channel affiliates:an exploratory study and research propositions. Journal of Business Research, 66 (12), pp. 2650-2656.

Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John (2009). Brands and branding of commodities, a case from the electricity sector. Rannsóknir í félagsvísindum, 10 , pp. 207-220.

Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. and Rudd, John M. (2004). Strategic planning differences among multiple stakeholder orientation profiles. Journal of Strategic Marketing, 12 (3), pp. 163-182.

Rudd, John M. and Morgan, Robert (2003). Marketing strategy:a history of the next decade. Journal of Strategic Marketing, 11 (3), pp. 161-164.

Beatson, Amanda T.; Coote, Leonard V. and Rudd, John M. Determining consumer satisfaction and commitment through self-service technology and personal service usage. Journal of Marketing Management, 22 (7-8), pp. 853-882.

Greenley, Gordon E.; Hooley, Graham J. and Rudd, John M. Market orientation in a multiple stakeholder orientation context:implications for marketing capabilities and assets. Journal of Business Research, 58 (11), pp. 1483-1494.

Larsen, Fridrik; Greenley, Gordon; Palmer, Mark and Rudd, John Commodity branding:a review, conceptualization and research agenda. Rannsóknir í félagsvísindum, 9 , pp. 149-162.

Marshall, Gregory W.; Moncrief, William C.; Rudd, John M. and Lee, Nick Revolution in sales:The impact of social media and related technology on the selling environment. Journal of Personal Selling and Sales Management, 32 (3), pp. 349-363.

Moncrief, William C.; Marshall, Greg W. and Rudd, John M. Social media and related technology:drivers of change in managing the contemporary sales force. Business Horizons, 58 (1), pp. 45-55.

Punjaisri, Khanyapuss; Evanschitzky, Heiner and Rudd, John Aligning employee service recovery performance with brand values:the role of brand-specific leadership. Journal of Marketing Management, 29 (9-10), pp. 981-1006.

Rudd, John M.; Greenley, Gordon E.; Beaston, Amanda T. and Lings, Ian N. Strategic planning and performance:extending the debate. Journal of Business Research, 61 (2), pp. 99-108.

Santos-Vijande, María Leticia; Rudd, John and López-Sánchez, José Ángel Frontline employees' collaboration in industrial service innovation:routes of co-creation's effects on new service performance. Journal of the Academy of Marketing Science, Early ,

Sibai, Olivier; de Valck, Kristine; Farrell, Andrew M. and Rudd, John M. Social control in online communities of consumption:a framework for community management. Psychology and Marketing, 32 (3), pp. 250-264.

Book Section

Farrell, Andrew; Rudd, John; de Valck, Kristine and Sibai, Olivier (2014). Keyboard warriors in cyberfights:conflict in online communities of consumption and its effects on community resources. IN: [Proceedings]. Cotte, June and Wood, Stacy (eds) North American advances in consumer research . Association for Consumer Research.

Rudd, John M.; Shepherd, Neil and Lee, Nick (2014). Strategic marketing and e-business. IN: Handbook of strategic e-business management. Martínez-López, Francisco J. (ed.) Progress in IS . Berlin (DE): Springer.

Rudd, John (2012). "Marketing is all about T-shirts and posters - right?". IN: Ready for change? Transition through turbulence to reformation and transformation. Heimer-Rathbone, Cora L. (ed.) Basingstoke (UK): Palgrave Macmillan.

Parkes, Geoff and Rudd, John (2012). ‘I know you are satisfied but did you learning anything’:use of video in marketing case study tutorials. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Farrell, Andrew M. and Rudd, John M. Factor analysis and discriminant validity:a brief review of some practical issues. IN: ANZMAC 2009 conference proceedings. Tojib, Dewi (ed.) ANZMAC.

Rudd, John MSC marketing management dissertations:an update and reflection on supervisor allocation and student supervisor process. IN: Good practice guide in learning and teaching. Green, Julie and Higson, Helen (eds) Good practice guide in learning and teaching . Aston University.

Sibai, Olivier; De Valck, Kristine; Rudd, John and Farrell, Andrew Conflicts and online community social capital:the influence of conflict management practices. IN: 7th Consumer Culture Theory (CCT) Conference. Oxford: UNSPECIFIED.

Sibai, Olivier; Farrell, Andrew; Rudd, John and de Valck, Kristine We want drama! The effect of online conflict on social capital in online communities of consumption. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Sood, Aarti; Rudd, John and Farrell, Andrew What does "good" look like? A three-country examination of marketing practice. IN: EMAC 2013 : 42nd annual EMAC conference. Sezgin, Selime; Karaosmanoglu, Elif and Elmadag Bas, Ayse B. (eds) UNSPECIFIED.

Conference or Workshop Item

Shepherd, Neil and Rudd, John (2012). An examination of intuition in strategic decision-making:the role of context. IN: SMS 32nd annual international conference. 2012-10-06 - 2012-10-09.

Shepherd, Neil and Rudd, John (2011). Strategic decision implementation. IN: British Academy of Management Conference 2011. Aston University, 2011-09-12 - 2011-09-15.

Shepherd, Neil; Rudd, John and Greenley, Gordon (2010). Strategic decision making in small businesses:implications for strategic flexibility and strategic adaptation. IN: 30th SMS annual international conference. 2010-09-12 - 2010-09-12.

Sanchez, José Á.L.; Rudd, John M. and Greenley, Gordon (2009). Organizational learning orientation profile and implications for strategic planning capacity. IN: 29th annual interantional conferece of Strategic Management Society. 2009-10-11 - 2009-11-14. (Unpublished)

Gilliland, David I. and Rudd, John M. (2008). Electronic channel affiliates:analysis of host site control processes. IN: ISBM academic conference 2008 : topics in B-to-B marketing. 2008-08-06 - 2008-08-07. (Unpublished)

Lee, Nick J.; Rudd, John; Beatson, Amanda T.; Cadogan, John W.; Souchon, Anne L. and Lin, Yuh-Jin (2005). Stereotypes of salespeople in Taiwan:an empirical examination and research agenda. IN: UK Academy of Marketing Conference. 2005-07-01 - 2005-07-01.

Shepherd, Neil G. and Rudd, John M. Intuition in strategic decision making:implications for strategic decision effectiveness. IN: Academic of management 2012 annual meeting. 2012-08-03 - 2012-08-07.

Thesis

Rudd, J.M. (2005). A multivariate examination of the relationship between strategic planning and organisational performance. PHD thesis, Aston University.

This list was generated on Thu Jun 8 00:52:04 2017 BST.