Browse by Author

Article

Castle, Nicholas W.; Combe, Ian A. and Khusainova, Rushana (2014). Tracing social influence in responses to strategy change in an online community. Journal of Strategic Marketing, 22 (4), pp. 357-375.

Haji, Iftakar; Evanschitzky, Heiner; Combe, Ian and Farrell, Andrew (2012). The forgotten brand personality dimension. [North American] Advances in Computer Research, 40 , pp. 442-453.

Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H. and Greenley, Gordon E. (2012). Antecedents of strategic flexibility:management cognition, firm resources and strategic options. European Journal of Marketing, 46 (10), pp. 1320-1339.

Greenland, Steve; Coshall, John and Combe, Ian (2006). Evaluating service quality and customer satisfaction evaluation in an emerging markets. International Journal of Consumer Studies, 30 (6), pp. 582-590.

Combe, Ian; Crowther, David and Greenland, Steven (2003). The semiology of changing brand image. Journal of Research in Marketing and Entrepreneurship, 5 (1), pp. 1-24.

Conway, Steve; Combe, Ian and Crowther, David (2003). Strategizing networks of power and influence:the internet and the struggle over contested space. Managerial Auditing Journal, 18 (3), pp. 254-262.

Combe, Ian "Marketing and flexibility":debates past present and future. European Journal of Marketing, 46 (10), pp. 1257-1267.

Combe, Ian and Botschen, Günther Strategy paradigms for the management of quality:dealing with complexity. European Journal of Marketing, 38 (5-6), pp. 500-523.

Combe, Ian and Greenley, Gordon E. Capabilities for strategic flexibility:a cognitive content framework. European Journal of Marketing, 38 (11-12), pp. 1456-1480.

Combe, Ian A. and Carrington, David J. Leaders' sensemaking under crises:emerging cognitive consensus over time within management teams. Leadership Quarterly, 26 (3), pp. 307-322.

Greenland, Steven; Combe, Ian A. and Farrell, Andrew M. Stakeholder preference and stated vs. derived importance satisfaction research. International Journal of Market Research, 58 (1), pp. 35-55.

Book Section

Botschen, Günther; Combe, Ian and Thelen, Eva (2013). Brand-driven leadership for change management in retailing. IN: European retail research. Schramm-Klein, Hanna (ed.) Springer.

Carrington, David J. and Combe, Ian A. Market oriented cognitive subcultures in a multiple stakeholder environment. IN: ESRC research capacity building clusters. Clegg, Ben; Scully, Judith and Bryson, John (eds) Birmingham (UK): Aston University.

Conference or Workshop Item

Haji, Iftakar; Combe, Ian and Farrell, Andrew (2011). Themes into how consumers conceptualise negative brand personality. IN: British Academy of Management Conference 2011. Aston University, 2011-09-12 - 2011-09-15.

Combe, Ian (2008). Emergent strategic flexibility. IN: British Academy of Management conference 2008. 2008-09-10 - 2008-09-11.

Combe, Ian; Greenland, Steven and Coshall, John The measurement dependency of strategy practice:the issue of importance in services. IN: British Academy of Management Annual Conference. 2009-09-15 - 2009-09-17.

Thesis

Combe, Ian A. (2006). Strategic orientations in practice:Exploring the strategic belief structures of line-managers embedded in practice. PHD thesis, Aston University.