The ambidextrous organization and the differentiated product-service bundle?
Theoharakis, Vasilios and Hooley, Graham (2005). The ambidextrous organization and the differentiated product-service bundle? IN: Proceedings of 12th International Product Development Management Conference. UNSPECIFIED.
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| Item Type: | Book Section |
|---|---|
| Divisions: | Schools_of_Study > Aston Business School > Marketing Group (ABS) Support_Departments > Senior Pro-Vice-Chancellor > SPVC/PVC Office |
| ID Code: | 17641 |
| Deposited By: | Prof Alfred Admin |
| Deposited On: | 16 Nov 2012 08:16 |
| Last Modified: | 16 Nov 2012 08:16 |
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