Show bizz becomes show buzz : how viral diffusion changes the traditional meaning-making process of a rising star

De Valck, Kristine and Rasolofoarison, Dina (2007). Show bizz becomes show buzz : how viral diffusion changes the traditional meaning-making process of a rising star. IN: Proceedings of the Consumer Culture Theory Conference, May 2007, Toronto. UNSPECIFIED.

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Item Type:Book Section
Additional Information:Conference LocationToronto (CA)
Divisions:Schools_of_Study > Aston Business School > Marketing Group (ABS)
ID Code:17626
Deposited By:Prof Alfred Admin
Deposited On:13 Nov 2012 12:06
Last Modified:25 Sep 2014 09:42

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