Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing

Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

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Item Type:Book Section
ID Code:17624
Deposited By:Prof Alfred Admin
Deposited On:13 Nov 2012 11:45
Last Modified:20 Feb 2014 08:50

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