Aston Research Explorer

Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

Full text not available from this repository.

Item Type:Book Section
Divisions:Schools_of_Study > Aston Business School > Marketing Group (ABS)
ID Code:17624
Deposited By:Prof Alfred Admin
Deposited On:13 Nov 2012 11:45
Last Modified:27 Oct 2016 08:02

Repository Staff Only: item control page