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Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.

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Item Type:Book Section
Divisions:Schools_of_Study > Aston Business School > Marketing Group (ABS)
ID Code:17624
Deposited By:Prof Alfred Admin
Deposited On:13 Nov 2012 11:45
Last Modified:25 Sep 2014 09:42

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