Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing
Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.
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|Item Type:||Book Section|
|Divisions:||Schools_of_Study > Aston Business School > Marketing Group (ABS)|
|Deposited By:||Prof Alfred Admin|
|Deposited On:||13 Nov 2012 11:45|
|Last Modified:||23 Jul 2013 13:29|
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