Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing
Rasolofoarison, Dina (2008). Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing. IN: 2008 AMA educators’ proceedings. Brown, James R. and Dant, Rajiv P. (eds) American Marketing Association.
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| Item Type: | Book Section |
|---|---|
| Divisions: | Schools_of_Study > Aston Business School > Marketing Group (ABS) |
| ID Code: | 17624 |
| Deposited By: | Prof Alfred Admin |
| Deposited On: | 13 Nov 2012 11:45 |
| Last Modified: | 08 Jan 2013 18:36 |
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