Strategic responses of firms towards the impact of national culture on innovativeness
Mooi, Erik; Van Herk, Jort; de Jong, Ad and Theoharakis, Vasilios (2009). Strategic responses of firms towards the impact of national culture on innovativeness. IN: Proceedings of the 2009 INFORMS Marketing Science Conference. UNSPECIFIED.
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|Item Type:||Book Section|
|Divisions:||Schools_of_Study > Aston Business School > Marketing Group (ABS)|
Schools_of_Study > Engineering & Applied Science > Mathematics (EAS)
|Deposited By:||Prof Alfred Admin|
|Deposited On:||07 Nov 2012 11:57|
|Last Modified:||07 Nov 2012 11:57|
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