Strategic responses of firms towards the impact of national culture on innovativeness
Mooi, Erik; Van Herk, Jort; de Jong, Ad and Theoharakis, Vasilios (2009). Strategic responses of firms towards the impact of national culture on innovativeness. IN: Proceedings of the 2009 INFORMS Marketing Science Conference. UNSPECIFIED.
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| Item Type: | Book Section |
|---|---|
| Divisions: | Schools_of_Study > Aston Business School > Marketing Group (ABS) Schools_of_Study > Engineering & Applied Science > Mathematics (EAS) |
| ID Code: | 17608 |
| Deposited By: | Prof Alfred Admin |
| Deposited On: | 07 Nov 2012 11:57 |
| Last Modified: | 07 Nov 2012 11:57 |
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